Impact School Podcast with Lauren Tickner

Organic vs Paid Marketing | Pros and Cons For Online Coaches and Consultants

October 26, 2021

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In this episode, host Lauren Tickner shares the pros and cons of organic marketing vs paid advertising for your online coaching or consulting business. Having spent over $250,000 on paid marketing, Facebook Ads, and agency fees - that's without including the ad spend - it's safe to say that Lauren has tried and tested nearly every paid marketing strategy you can think of.

However, is paid marketing and Facebook ads really as effective as everyone thinks?

 

Keep listening to find out how you can use organic and paid marketing strategies to scale your online course, coaching or consulting business and which strategy could work the best for you.

 

Here's a preview of this episode:

 

0:00 - Introduction - Is paid marketing worth it? Are Facebook Ads really as effective or important as people think?

 

00:35 Pros and cons of organic marketing vs paid marketing and advertising

 

03:35 If you're not getting good results from your Facebook Ads or your ads aren't converting here's a strategy you should try instead

 

04:25 How to connect your organic and paid marketing strategies and make sure all of your leads are followed up so that you can get more paying clients

 

05:40 How to build a marketing strategy that helps you stand out from your competition and get way ahead of them - "he who can spend the most on advertising wins" - benefits of building a commission-only sales team

 

 

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